To mark 190 years of Generali’s history, the This is Tomorrow project curated by art historian Luca Massimo Barbero (director of the Institute of Art History of the Giorgio Cini Foundation in Venice) celebrates and renews the traditional collaboration between Generali and renowned illustrators and artists to depict society and interpret both reality and change through poster art.

Six young emerging Italian and international artists produced six posters: this project reinterprets the key Generali values and topics linked to the Group’s commitment to sustainability: from climate protection and biodiversity to a focus on the community, and from the relationship between the generations to that with technology, and the ambition to be a Lifetime Partner to customers.