The Generali Group opens up the shrine of its heritage for an exciting journey into history and beauty.

A trove of paintings, sculptures, archeological finds, books and historical documents testifying to Generali’s constant commitment to culture since 1831.
A living patrimony, a wealth of stories recounting the world of a great business reality along with the past and present lives of people in Italy, Europe and around the globe.

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Two Centuries of History

Generali tells its story through a fascinating journey filled with videos, podcasts, infographics, design posters, historical fact sheets and artistic photographs of items and documents from its own cultural heritage.