The Salute Church and Punta della Dogana silhouetted against the setting sun, with a tabernacle and gondola prows in the foreground: a classic Venetian view, the symbol of long-standing entrepreneurship and a metaphor for Generali.

This poster was created by Plinio Codognato at the height of his talent as a poster artist.

The Twenties were the most successful years of his career. He began working with FIAT and other companies in the mechanical engineering sector around the world.