Nemes, 1925

An imposing medieval warrior, a symbol of insurance protection, guards the most important assets (life, home, the fruits of labour), armed with a sword and shield which bear the name of Generali and the Budapest headquarters in Hungarian.

This is how the Hungarian agency chose to represent the Company’s original pioneering spirit, which allowed them to recognise the people’s need for security, protection and prevention, successfully becoming the benchmark for any kind of necessity or activity.