Elena Xausa (Verona 1984 – Marostica 2022)
Innovation for Humanity
2022
digital design
cm 100×70

Referring to the importance of the human touch for an evolving technology, the artist joyfully constructs one of the columns in Venice’s St. Mark’s Square, the place from which Generali has emanated for decades its interest in society and its development, with its gaze turned on tomorrow.

Elena Xausa works with different media and creative languages that have allowed her to develop a fresh and unique style marked by a design that synthesises the complexity of concepts. She creates essential shapes and lively subjects with a recognisable stroke and a joyful but never banal approach that has successfully represented this very contemporary mission. Her illustrations have been selected for international campaigns by Teatro La Scala, Nike, Yoox, Enel, Fendi and Feltrinelli, and have appeared in international magazines such as The New York Times, The New Yorker, Reader’s Digest, Le Monde, Monocle, Il sole 24 ore, Die Zeit, Rolling Stone, Vice and many others.