Since the very beginning, INA, which joined the Generali group in 2000, worked hard to spread their image far and wide.

The boom years saw the rising popularity of the first marketing techniques using more appealing and witty imagery, such as the advertising created by Dante Manno, a renowned poster artist working mainly in the film industry, and above all with a clear and direct social intent: insurance protects the life and assets of the individual, providing services that meet the needs of all circumstances of life.