The winged lion, the symbol of enduring entrepreneurship, represents the founding values of Generali: stability, security and dynamism, guaranteeing peace of mind for the future.

Having become the logo of the Company in Italy following the anti-Habsburg uprisings of 1848, the lion is reinterpreted here guarding a safe with great graphic skill by Ferruccio Chiurlotto, a notary by profession but with a passion for design.

The artist rightfully ranks among the most notable cartoonists of his day.